For decades the brand image was critical for purchasing decisions. Today, functionality and innovation of a product affect the choice crucially. In order to create functional innovation as desired by their customers as well as brand loyalty, companies should focus on digitizing brands, products and services.
On absatzwirtschaft mozaiq CEO Axel Godoy writes about examples for digitalization, business opportunities via digital services and how to lower the bar in terms of IoT. Read the full German article on absatzwirtschaft.de.